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Health+Fitness Business Expo Appoints Therese Iknoian to Industry Ambassador Role

The organizers of the Health+Fitness Business Expo (HFB), the annual trade show for the North American retail fitness industry, announce a partnership with fitness business veteran and journalist Therese Iknoian to act as consultant and ambassador to the industry. Iknoian, the former editor-in-chief and co-owner of the insider trade news service SNEWS, will bring her extensive industry expertise and personal connections with key fitness retailers and suppliers to the show.

“I’ve been a supporter of HFB for years and am a big believer in its value to exhibitors and attendees,” Iknoian said. “The show and the fitness industry have gone through some big changes over the last few years, and I’m excited to get out there and be able to officially represent the show to help to ensure that HFB continues to meet and exceed the expectations of suppliers and retailers.”

“Therese was such a valuable part of our long and continuing relationship with SNEWS, and we’re thrilled to be able to keep working with her now that she’s on her own,” said Pat Hus, HFB’s managing director. “There’s no equal to Therese’s relationships, insider knowledge and general enthusiasm for the fitness industry. She will be a wonderful asset to have on board with our team to help best serve our fitness customers.” More…