Health+Fitness Business Expo Appoints Therese Iknoian to Industry Ambassador Role

SAN JUAN CAPISTRANO, Calif. –  The organizers of the Health+Fitness Business Expo (HFB), the annual trade show for the North American retail fitness industry, announce a partnership with fitness business veteran and journalist Therese Iknoian to act as consultant and ambassador to the industry. Iknoian, the former editor-in-chief and co-owner of the insider trade news service SNEWS, will bring her extensive industry expertise and personal connections with key fitness retailers and suppliers to the show.

“I’ve been a supporter of HFB for years and am a big believer in its value to exhibitors and attendees,” Iknoian said. “The show and the fitness industry have gone through some big changes over the last few years, and I’m excited to get out there and be able to officially represent the show to help to ensure that HFB continues to meet and exceed the expectations of suppliers and retailers.”

“Therese was such a valuable part of our long and continuing relationship with SNEWS, and we’re thrilled to be able to keep working with her now that she’s on her own,” said Pat Hus, HFB’s managing director. “There’s no equal to Therese’s relationships, insider knowledge and general enthusiasm for the fitness industry. She will be a wonderful asset to have on board with our team to help best serve our fitness customers.”

Iknoian will work as a consultant to the HFB team from her HI Endeavors Consulting office in Grass Valley, Calif., providing insight and feedback from the industry and investigating new opportunities for the show and its constituents. She will also write regular editorial content for the monthly HFB industry eNewsletter sent to retailers and exhibitors. Together, HFB and Iknoian plan to strengthen the show as a must-attend event and to continue to increase its relevance and value to the industry.

Therese began her career as a daily newspaper journalist before turning to freelancing books and magazine articles specializing in fitness and training as she finished a master’s degree in kinesiology. Along with her husband Michael Hodgson, Iknoian purchased outdoor trade newsletter SNEWS in 2001 and added fitness news. Under their leadership, the newsletter–and later website and magazine–grew to become the most important, trusted and widely read source of business-to-business news and information for the two industries. The pair sold SNEWS in December of 2007 to Active Interest Media (AIM). Iknoian left AIM in December 2011 and, with Hodgson, re-launched their former Adventure / website and turned to independent consulting and writing through their HI Endeavors consulting firm.

Therese can be reached at or +1-530-268-8294

In 2012, the Health+Fitness Business Expo will return to Las Vegas, Nevada, in conjunction with the Interbike International Bicycle Expo on September 19-21 at the Sands Expo and Convention Center. For more information about the show, visit

About Health+Fitness Business

Health+Fitness Business (HFB), a division of Nielsen Expositions, is a full service trade show company whose goal is to create, market and produce high quality tradeshows and educational conferences. The Health+Fitness Business Expo is the leading retail fitness industry trade event, bringing together top suppliers, retailers, buyers, industry advocates and media to conduct the business of the fitness. In 2012, HFB will take place September 19-21 at the Sands Expo and Convention Center in Las Vegas, Nevada. For more information, please visit